Amy Dennis knows branding. That much is evident by simply looking around her office — which is as girly and fun as she is.
“This is a very feminine brand. We want to equip women to have a career and be wives and mothers at the same time,” said Dennis, owner of Nice Branding Agency.
Dennis and her team of “#NiceGirls” even wear pink to every meeting.
“In our field we are unique because most graphic design firms are all guys in converses and hoodies. Wearing pink makes it fun, and our clients know our brand.”
Clearly one to recognize what she likes when she sees it, that was no different when Dennis and her husband visited Franklin seven years ago, and the two immediately fell in love with the place.
“We felt really connected to this community, architecture and small town feel,” she said. “Although the move was more of a lifestyle decision, we were lucky that our business was able to fit in here.”
After studying fine art and graphic design at Florida State University, Dennis moved to New York City, where she accepted an internship at Cosmopolitan in pursuit of a career in magazines. However, after the first snowstorm came, Dennis says she “immediately ran back to Florida.”
Back in her home state, Dennis accepted a position in the art department at the business news magazine, Florida Trend. She remained there for three years, expanding her graphic design and management skills.
Once Dennis decided to work as a freelance designer, she realized there was a need for creative marketing backed by graphic design. Shortly after, Nice Branding Agency was born.
“It didn’t matter if I had to pull four all-nighters, the work was going to get done and get done well.”
Dennis found her niche — integrating marketing, branding and digital all in one place.
Nice’s process does not work specifically for any singled out industry, according to Dennis. Their clients include medical professionals, restaurants, insurance agencies and even a tractor supply company.
“Our goal is to figure out the most creative and clever way to market our clients — no matter their specific industry.”
Dennis is passionate about the agency’s values, which line the walls of her pink- and gold- accented office.
“We strive to live out our values every day,” she said. “They include ‘be nice humans,’ ‘do all things with love,’ ‘always be a work in progress,’ ‘never be average’ and ‘create your own sunshine,’ which means to check your worries at the door and make it a good day.”
In her free time, Dennis spends her days being active with her husband — who also serves as the company’s chief financial officer — and their 4-year-old son, Noah.
“We love to bike ride or walk downtown on the weekends,” Dennis said. “We love to eat, so we really enjoy the restaurant scene here.”
A 3½-year resident of Franklin, Dennis says she has no plans of leaving. In fact, she has big plans for the future.
“Our dream is to have an iconic building here in Franklin,” she said. “We would love to have a selfie wall on the side that says ‘be a nice human.’”
A good reminder for all.