ReDo Home & Design: Mitzi Maynard

Mitzi Maynard grew up in her parents’ 75,000-square-foot furniture store, playing among the aisles of couches and ottomans as a young girl and eventually contributing to the company as a teenager. After pursuing a degree in interior design in college, the owner of Redo Home & Design discovered that her interest extended beyond the family business – an insight that introduced her to the world of freelance design, and eventually led to the interior home store in downtown Franklin.

Maynard said that Redo has allowed her to combine what she’s learned and loved in design, and to put that into practice in a small-business format.

“Growing up in the furniture industry piqued an early interest in me for both creative outlets and business,” she said. “I feel like design runs through my veins. Redo lets me live out my passions.”

Maynard’s shop on Franklin’s Public Square is bursting with bright pillows, large lamps, home accessories and upholstered furniture. The merchandise is a fluid mix of classic pieces and more on-trend items, allowing customers a wide range of style choices. To add to the uniqueness of their carried items, Maynard said many are customizable.

“We cherry-pick our favorite upholstery frame and fabrics,” she said. “We care that our clients get all the looks possible while not compromising on quality.”

Before launching the store, Maynard was a freelance interior designer, working on residential and commercial projects that ranged from church sanctuaries and artists’ studios to small cottages and high-end homes. When she opened the downtown Franklin shop nearly a decade ago, her initial idea was to house a place for home retail only. However, Maynard found that Redo’s services could extend beyond cute chairs and quirky light fixtures.

She said that almost immediately, customers began asking for design advice. Today, Redo offers four professional designers whose services supplement the retail side of the store. The team works on everything from renovations and new construction to redecorating, and services include custom furniture and window treatments.

“One of the benefits of combining the shop and design services is that people can test drive our team and the kind of results we deliver,” she said. “They can walk in and hire us after they have a good experience. We want to make friends with you, as soon as you walk in that door.”

When picking up a new client, Maynard said she goes through a definitive process to determine the individual’s aesthetic, and how that plays into his or her personality.

“Our team really gets to know you. Our design philosophy is very purposeful: we personalize each project,” she said. “We really get to know the client. We don’t push our agenda onto anyone.”

The designer said that the relational side of the industry is her favorite aspect to running the Redo show.

“I love getting to know the clients, and helping them create a personal style in their home that feels pulled together and comfortably designed,” she said. “It makes me happy to know that someone went from being discouraged when they walk in to feeling refreshed.”

After several years of working in downtown Franklin, Maynard said she’s become even more committed to supporting small business in America.

“I eat locally, I shop locally. When I’m on vacation, I do the same,” she says. “I think it’s what makes downtown Franklin – and any town, really – special. It adds value. It’s a reflection of the city’s uniqueness.”

For more information about Redo, go to redoyourhouse.com or visit its store at 300 Public Square.

This is part of a series on merchants in downtown Franklin. To read more, go to www.downtownfranklintn