Mark Black sees his fair share of fresh faces in the roofing business. Though his work means tackling new projects on an ever-rotating basis, he says his team is more concerned about building relationships than piling up contracts.
The owner of Superior Roofing, LLC, has recently taken a different avenue to reach out to the community. In addition to volunteering at the festivals that take place on Main Street each season and his participation with local organizations, he says he’s using social networking sites to engage with his neighbors.
“We use our social media to spread the word about local events and information that other businesses share. It’s all about collaboration. We’re making a conscious effort to engrain ourselves into the fabric of this community,” he said. “I’m not just trying to see how many roofs I can repair. I’d want to reinvest in people, rather than see how big my company can get.”
Though he was born in North Carolina, Black has been part of the Middle Tennessee community for more than 15 years. He started Superior Roofing in 2005, and moved the operations to Franklin a year later. He says it’s both the people and the aesthetics that have kept him locked in to Williamson County for nearly a decade.
“I’m not from Franklin, but I consider it home and don’t plan on going anywhere. The people I’ve met here really make you feel welcome. I think that makes all difference,” he said. “I love the whole downtown component, and the small-town charm. That’s another reason why it’s important that us small business owners stay involved: to make sure we help one another and know one another. It helps to maintain this town’s appeal for new homebuyers and visitors.”
Superior Roofing, which operates out of an office atop McCreary’s Irish Pub on Main Street, specializes in both residential and commercial roofing construction and repairs. Its services range from leak diagnostics and custom metal roofs to insurance claim assistance and window installations, but it really takes its bread-and-butter from roof inspections, construction and repair.
Black said that he and his team take great pride in their work, and that roof maintenance is an important facet to a home that’s often overlooked.
“You know, people don’t really know what you should do for a roof. The average homeowner is not going to get up there,” he said. “But unlike a car that gets a break in the garage, it never gets a break through the rain, shine, freeze, heat. And you’ve got to take care of it.”
The owner says that he takes particular satisfaction in his company’s Better Business Bureau A+ rating, an honor that’s awarded to business operating for several years with no complaints.
“To have an A+ rating after all this time, that makes me really proud,” he said. “Most local roofing companies only last four to five years, because of ‘fly-by-night roofers’ who sweep in and are gone in a few months. We’ve been here long enough to have staying power.”
Black said that’s one reason he started his own company – to ensure that he was involved in an honest operation.
“I got into it at first with a couple of buddies. After a couple years, I wanted to start my own company to do things the right way,” he said. “Roofing companies don’t have the best reputation sometimes, and I’m trying to combat that.
“We just want to offer old-fashioned customer service. We’re operating through honesty here.”
To learn more about Superior Roofing, visit its website at www.superiorroofingllc.com or call 615-599-9221.
This is part of a series on merchants in downtown Franklin. To read more, go to www.downtownfranklintn.com.