Since its founding in 1970, O’More College of Design in downtown Franklin has held to essentially the same logo and brand – a traditional insignia that spoke to the campus’s history and the timeless principles of great design.
Now, after extensive research and testing, the College’s School of Visual Design has updated the logo to reflect a more diverse campus that blends yesterday with today – the juxtaposition of tradition and technology that has taken the design industry into a new realm.
“So much has changed in the digital world that impacts every aspect of our lives,” says Daryl Stevens, co-chair of O’More’s School of Visual Design. “We felt that a new logo would better represent the College to the community. We spent several months testing concepts with students, faculty, parents, industry peers and members of the public, and we feel this new brand will carry us well into the future.”
As part of the rebranding, the College has unveiled new materials, signage and updated the O’More website. The new site is more mobile friendly – more than half of the traffic to the site originates from mobile devices – and is organized in a way that audiences ranging from high school students to employers can navigate easily.
“Website design has come a long way in a relatively short period of time. The notion of flashy sites has fallen to the importance of ease of use. Visitors want to find what they’re looking for quickly, and the new site is a wealth of information for new visitors and current students. We focused heavily on telling the stories of our students, faculty and alumni, on the work they’re doing and the role that design plays in our world,” Stevens says.
College and community leaders will unveil the new look as part of a campus-wide celebration on Wednesday, Sept. 24 from 2:30 p.m. to 4 p.m. on the back lawn. Stevens and other School of Visual Design faculty will detail the process and thought behind the brand and showcase the new elements for the first time. Afterward, tours of recent campus renovations will be offered and Coke floats and popcorn will be served. The event is free and open to the public.
The four-year, not-for-profit O’More College of Design offers bachelor of fine arts degrees in fashion design, fashion merchandising, graphic design, interactive design and interior design.