With the opening of several new Downtown Franklin Association businesses alongside some traditional favorites, the northeast corridor of Main Street is seeing vibrant, new life.
Anchoring the newest corner in downtown in the Franklin Square development at First and Main is  Franklin Bakehouse, 100 E. Main St., which brings a bakery, deli, market, flower shop, bar and coffee shop all wrapped into one. With counter seating and patio tables for warmer days, the bakehouse serves breakfast, lunch and dinner as well as grab-and-go selections and coffee, craft beer and wine throughout the day.
Founder Angie Muir said she chose this particular location because she loved the idea of being on the corner of First and Main.
“We think this corner serves as a gateway into downtown Franklin,” she said. “We also fell in love with the beauty of Harpeth Square and the idea of having residents living directly above us.”
Also joining Muir in Franklin Square are DFA members The Now Massage and Olivia Olive Oil.
The NOW Massage Franklin offers a tranquil space to escape busy life and recharge your energy and spirit through the healing benefits of high-quality, affordable massage therapy.

Olivia Olive Oil recently opened at 118 East Main Street in Franklin Square and offers olive oils, vinegars, pastas, dipping blends and kitchen specialty items.

Across the street from Harpeth Square at 94 E. Main Street, Americana Taphouse recently underwent a massive transformation from Puckett’s Boat House into more of a modern, beer-focused concept that has long been desired by Franklin locals and visitors.
“True to our Southern roots, Americana’s menu features Southern takes on American classics, with bar  snacks, burgers, sandwiches, and creative entrées all thoughtfully curated to pair with the variety of beers on tap,” said A. Marshall Hospitality’s Katie Murdock. “In the warmer months, our patio area is the place to be, with family-friendly yard games and a view of the Harpeth River! It’s a fun, inviting environment that all generations (and dogs!) can enjoy.”
Along with the newer businesses, longtime DFA member and downtown Franklin merchant Landmark  Booksellers, 114 East Main St., continues to enjoy its Main Street location that gets a front row seat to all the new excitement.
Even though we are still amid a pandemic, each of these businesses is operating within strict guidelines to ensure the health and safety of shoppers and diners. So visit these businesses safely, by distancing, ordering meals to go when possible and wearing a mask.