DFA Membership Handbook

CONGRATULATIONS – As a DFA member, you support economic vitality downtown and access exclusive benefits!

While DFA membership is designed to create an ROI without any further effort on your part,

Enjoy the additional benefits below to maximize your investment!

DFA Membership Handbook

Connect through DFA's in-person and online community:

  • Exclusive Meetings, Mixers, Masterminds, Masterclasses (monthly) – view the calendar below and register for the events coming up next!
  • Invitation to Breakfasts w/the Aldermen (for building owners) – if you own or manage property downtown, register for an upcoming breakfast discussion w/the aldermen when you scroll our events below!
  • DFA Insider Circle Member Portal + Private Facebook Group – join the FB Group to introduce yourself HERE> and follow instructions to access the portal below:
    • DFA Insider Circle is located at https://membership.downtownfranklintn.com. To log in, simply:
      1.  Visit the portal and enter the email address associated with your membership, along with your password.
      2. If this is your first time logging in, click “Forgot Password” to set up your credentials using your member email.
      3. Once inside, you’ll be able to update your contact information, view member resources, register for events, and connect with other members.
      4. For assistance with login issues, please contact hhood@williamsonheritage.org.
  • Direct access to the DFA Director for support & referrals – review our online directory HERE> and email hhood@williamsonheritage.org if you'd like an introduction to someone!
    • Book a call or visit with DFA Director anytime HERE>
  • Preferred sponsor/vendor/venue consideration for DFA events – if you'd like to be considered for a business spotlight or vendor/ venue for one of DFA's events, email hhood@williamsonheritage.org.

DFA Annual Events Calendar:

    • 1.1.26 – Awards Ballot Launches HERE>
    • 1.1.26 – NO MEETING
    • 1.29.26 – Advisory Board Meeting
    • 2.5.26 – DFA Meeting>
    • 3.5.26 – Downtown Franklin Awards>
    • 3.19.26 – DFA Masterminds>
    • 3.26.26 – Advisory Board Meeting
    • 4.2.26 – DFA Meeting>
    • 4.16.26 – DFA Mixer> (Hattie B's)
    • 4.30.26 – Breakfast w/the Aldermen (for downtown Building Owners)
    • 5.7.26 – DFA Meeting>
    • 5.21.26 – DFA Masterclass>
    • 5.28.26 – Advisory Board Meeting
    • 6.4.26 – DFA Meeting>
    • 6.18.26 – DFA Masterminds>
    • 7.2.26 – NO MEETING
    • 7.16.26 – DFA Mixer> (Harbor + Union)
    • 7.23.26 – Breakfast w/the Alderman (for downtown building owners)
    • 7.30.26 – Advisory Board Meeting
    • 8.6.26 – DFA Meeting>
    • 8.20.26 – DFA Masterclass>
    • 9.3.26 – DFA Meeting>
    • 9.17.26 – DFA Masterminds>
    • 9.24.26 – Advisory Board Meeting>
    • 10.1.26 – DFA Meeting>
    • 10.15.26 – DFA Mixer> (Tom Beckbe)
    • 10.29.26 – Breakfast w/the Aldermen (for downtown building owners)
    • 11.5.26 – DFA Meeting>
    • 11.19.26 – DFA Masterclass>
    • 11.28.26 – Small Business Saturday>
    • 12.3.26 – DFA Meeting>
    • 12.17.26 – Advisory Board Meeting

PUBLIC CALENDARS 

  • City of Franklin – HERE 
  • Visit Franklin – HERE 
  • Downtown Franklin Association – HERE 
  • Heritage Foundation of Williamson County – HERE 

NOTABLE Annual Downtown EVENTS 

  1. The Art Crawl/Scene (by the Williamson County Arts Council) – First Friday of each month from 6-9pm downtown. Free event with free trolley rides.  
  2. Main Street Festival (by the Heritage Foundation and DFA) – This year, to be held on April 25-26, 2026. Free street festival in Historic Downtown Franklin with music, arts & craft vendors, beer tent, food vendors, children’s activities, etc. Shuttle Service from off-site parking lots available.  
  3. Franklin Rodeo & Parade (by the Franklin Noon Rotary Club) May 9, 2026, is this annual parade on Main Street. May 14-16, 2026, is the rodeo at Williamson County Ag Expo. 
  4. Franklin on the Fourth (by the Lions Club) – Patriotic festival on the 4th of July each year in Downtown Franklin, sponsored by the Franklin Lions Club, with arts, crafts, food, and entertainment. The event concludes with incredible fireworks display at the Park at Harlinsdale Farm. 
  5. Bluegrass Along the Harpeth – This year, to be held July 24-25, 2026, on the Public Square. Musical festival featuring Bluegrass music, fiddling, buck dancing, crafts, food and more. 
  6. Pilgrimage Music Festival – This year, to be held on September 26-27, 2026, at The Park at Harlinsdale Farm 
  7. Heritage Ball – The first Saturday of October each year, to be held at Bicentennial Park.
  8. PumpkinFest™ (by the Heritage Foundation and DFA) – This year, to be held on October 24, 2026. Free street festival in Historic Downtown Franklin with music, arts & craft vendors, food vendors, children’s activities, etc. Costume contest for humans and pets, beer tent, pumpkin carving demonstrations, and photo ops. Shuttle Service from offsite parking lots available.  
  9. Wine Down Main Street (by the Boys & Girls Clubs of Middle Tennessee) – This year, to be held on November 7, 2026. Purchase tickets to enjoy tastings at sites throughout Historic Downtown Franklin. Benefitting the Boys & Girls Club of Middle Tennessee. 
  10. Small Business SaturdayNovember 28, 2026 hosted annually the Saturday after Thanksgiving in collaboration with American Express, encouraging everyone to Shop Local and Shop Small!
  11. Hop and Shop Trolley (by the Heritage Foundation and DFA) – Enjoy riding the trolley free on most Saturdays between Thanksgiving and Christmas transporting shoppers from The Factory to Historic Downtown Franklin and back.  
  12. City Christmas Tree Lighting (by the City of Franklin) – This year, to be held on December 4, 2026. Typically, the first Friday of December. Free event with live entertainment, photos with Santa and more!  
  13. Christmas Parade (by the Downtown Franklin Rotary) – This year, to be held on December 5, 2026. Typically, the first Saturday of December. 
  14. Dickens of a Christmas (by the Heritage Foundation and DFA) – This year, held on December 12-13, 2026. Free street festival in Historic Downtown Franklin with music, arts & craft vendors, food vendors, children’s activities, etc. Musicians, dancers and characters fill the streets! Victorian dress or holiday attire encouraged. Live artisan demonstrations, town sing of Christmas carols. Shuttle Service from off-site parking lots available. 

Build your brand and grow your business/organization:

  • Social Media Promotion to ~100K audience (FB/IG) – share/submit weekly content to DFA channels HERE>
  • Event Listings on DFA Website + Co-Hosting on FB – submit your event listings to DFA's website HERE> (use password: Event2025!) and invite us to Co-host on FB and submit your graphics for social media HERE>
  • Jobs for Hire listings on DFA website + Social Posts – submit your jobs for hire to DFA's website HERE> and submit your graphics to post on social media HERE>
  • Exclusive Festival Booth & Activation Opportunities (business members only) – inquire with your DFA director about your options for festivals by emailing hhood@williamsonheritage.org.
    • Early Bird Booth ON SALE DATES – Main Street Festival (January 15th), PumpkinFest (June 1st), Dickens of a Christmas (August 1st) for qualifying business members only.
    • Businesses within the festival footprint can sign up for the Caterpillar Crawl (MSF), Scarecrow Crawl (PumpkinFest), and Nutcracker Crawl (Dickens of a Christmas).
    • Nonprofit members can inquire about community partner booth opportunities.
  • Annual Small Business Saturday Promo Opportunities (business members only) – sign-up in October to be included in the November Small Business Saturday campaign (blog, email, social media)!
  • Business Spotlight Opportunities at Member Meetings (business members only) – email hhood@williamsonheritage.org to inquire about these sponsorship opportunities.
  • Exclusive discounted rates with DFA’s print & radio partners – email hhood@williamsonheritage.org to inquire about these advertisement opportunities and partners.
  • DFA Directory Listing (linked to Main Street signage + Website) – explore the online directory and make sure you're listed properly HERE>
  • Member-to-Member promotions year-round (FB & Insider Circle) – post your news/offers and questions to the members on these platforms anytime!
  • Downtown Franklin Awards Ballot Inclusion (voted on by the public) – keep an eye out for this and share it to your audiences to gain voters each year in January!
  • Holiday Window Display Contest Opportunities (voted on by the public) – deck the halls and enter the Window Wonderland Contest when sign-ups are released in November!
  • Option to post a webinar/advertisement to the DFA University ONLINE  – email hhood@williamsonheritage.org to inquire about this opportunity and submit your webinar!
  • Download and display your DFA digital membership trust badge for your websites, email signatures, etc. HERE>

Access downtown related news, updates, and resources:

  • Exclusive access to DFA University ONLINE education portal –
    • DFA Insider Circle Member Portal + Private Facebook Group – join the FB Group to introduce yourself HERE> and follow instructions to access the portal below:
      • DFA Insider Circle is located at https://membership.downtownfranklintn.com. To log in, simply:
        1.  Visit the portal and enter the email address associated with your membership, along with your password.
        2. If this is your first time logging in, click “Forgot Password” to set up your credentials using your member email.
        3. Once inside, you’ll be able to update your contact information, view member resources, register for events, and connect with other members.
        4. For assistance with login issues, please contact hhood@williamsonheritage.org.
  •  Exclusive member newsletter with pertinent news + resources – watch for this monthly in your inbox! Also, review the resources below:
    1. Click HERE to access DFA's resource library.
    2. View the Smart Start™ guide for downtown business HERE>

Exclusive offers and savings with the Heritage Foundation:

Email hhood@williamsonheritage.org to inquire about the following –

  • Complimentary Heritage Foundation Membership ($50 value)
  • 4 free movie tickets + popcorn vouchers at The Franklin Theatre ($60 value)
  • Discounts on ribbon cuttings for first-time members (via Williamson Inc.)
  • Reduced rentals for Heritage Foundation venues & conference space

Influence downtown culture, development, festivals, and advocacy:

  • Shape downtown advocacy (zoning, safety, parking, etc.) – submit your concerns HERE>
  • Influence DFA initiatives, festivals, & economic vitality – email hhood@williamsonheritage.org to inquire.
  • Eligibility for DFA Advisory Board & committee leadership – email hhood@williamsonheritage.org to inquire.

Annual Bonus: