Holiday Magic on Main

Brought to you this holiday season by:

Get ready to usher in the holiday season this December alongside all of your favorite restaurants and shops up and down Franklin’s Historic Main Street. Details and plans continue to evolve and will be added here as they do, so check back often! Below you will find details on all the Holiday Magic on Main festivities, merchant holiday hours, the window decorating contest and even downloadable shopping lists!

November 28 – December 31, 2020

The Heritage Foundation of Williamson County, TN and its division, the Downtown Franklin Association (DFA), have partnered with Visit Franklin and the City of Franklin to celebrate Holiday Magic on Main during the Christmas season.

Downtown Franklin is not to be missed at Christmastime and this year America’s Favorite Main Street district will be celebrating safely, with shopping options for unique gifts from locally owned retailers, a variety of restaurants perfect for memorable family meals and plenty of spots throughout downtown Franklin to take that perfect keepsake photo.

Heritage Foundation CEO Bari Beasley said, “There’s no doubt the pandemic has affected everything about how we work, how we interact, and even how we celebrate. Our Holiday Magic on Main promotion offers residents and visitors the chance to celebrate the winter holidays by spending time with their loved ones in our beautiful downtown district, making memories at our unique restaurants and shopping for distinctive gifts at our locally owned shops.”

The event began on November 28 with the lighting of the iconic NOEL sign atop the White Building at Main Street and Fifth Avenue and will continue throughout the month of December.

Window Wonderland Store Window Display Contest is LIVE!

Join in on the fun by voting in our Window Wonderland virtual window display contest! Votes are just $1 each and all donations go to support the non-profit Heritage Foundation, producer of Dickens of a Christmas and parent organization of The Franklin Theatre, Downtown Franklin Association and Franklin Grove Estate & Gardens.. One lucky winner will be drawn from the pool of voters to win an amazing prize package!

This is a donate-to-vote window contest, meaning that $1.00 = 1 vote, and the business with the most votes at the end of the contest, wins! Online voting began Tuesday, December 1, 2020 and runs through Thursday, December 31, 2020 at 11:59:59 PM CST. Winners will be displayed automatically on the contest page following the close of voting on Thursday, December 31.

Here are some upcoming events happening in and around downtown throughout the month of December:

Tuesdays and Thursdays in December:

Musician and Franklin High student Embry Beard will sing and play in front of the historic courthouse on the Public Square on Tuesdays and Thursdays from 6-8 p.m., with occasional appearances on weekends. Find him online at Instagram:@bearded_gtar or Facebook: @EmbryBeard.

Thursday, December 10 -

Rebecca Lynne will perform Christmas songs and play guitar on the Public Square from noon – 2 p.m. Performance times subject to change based on weather. Visit @rebeccalynneofficial on Instagram.

Friday, December 11

Historic First Presbyterian Church will be offering a ‘live nativity’ in front of the sanctuary on Main Street at 5th Avenue from 5-6 p.m. Shepherds and wise people will be coming and going throughout the hour and recorded music will be playing.

Saturday, Dec. 12

Be on the lookout for everyone’s favorite Dickens characters as well as live musicians who will be popping up all over downtown Franklin.

Sunday, Dec. 13

Franklin Bakehouse (100 E. Main St.) is hosting a gingerbread architecture event from 4 – 5:30 p.m. Spend your afternoon with their pastry chef and learn how to build and decorate the perfect gingerbread house :house:

Dec. 12 and Dec. 19

Free public transportation between The Factory at Franklin and Downtown Franklin. The DFA is working with the TMA Group, Franklin’s public transportation service, to offer free shuttles every Saturday during this promotion from 10 a.m. to 5 p.m. Board the trolley at the Factory entrance on Franklin Road behind Mafiaoza’s and on the public square by Mellow Mushroom.


Join in the fun of the Main Street Merchants’ Holiday Window Decorating Contest! Details on how to submit an entry or vote on your favorite can be found HERE. Voters are entered to win a spectacular prize package!

For schedule updates, follow our social media accounts, @downtownfranklintn on Instagram, @downtown.franklin on Facebook and check back here often for the latest exciting news.

Click each image to download the printable list.

Click the link below to view the City of Franklin’s Virtual Christmas Tree Lighting!

Another favorite annual downtown event looked a little different this year: the lighting of the city’s Christmas tree on the public square. The tree lighting was virtual, with the return of The Shindellas along with the Freedom Intermediate School Choir and other special guests for a fun virtual program that originally aired Thanksgiving evening on the city’s social media channels and Franklin TV. Citizens are invited to watch the tree lighting online and visit downtown throughout the Holiday Magic on Main season to see the beautifully lit Christmas tree on the square.