The Downtown Franklin Association (DFA) is proud to announce its inaugural “Local Love” event this Valentine’s Day! This special occasion is to show appreciation for the residents of Williamson County who continue to shop and dine locally in our beloved historic district.

photo cred: Kris Rae

“With the tremendous growth that has taken place downtown over the years, DFA wants to show special appreciation for the locals that continue to shop and dine here as the district grows busier,” shares the DFA Managing Director, Heidi Hood. “It’s the support of the locals that shaped this district into the destination it is today, and the merchants collectively have rallied to thank them for this support and continue to offer them a great experience.”

As charming and iconic as it has become, historic downtown Franklin was not always the destination it is today.  Since its founding in 1984, the Downtown Franklin Association (DFA) has spearheaded the revitalization of Franklin’s historic downtown core. Working in partnership with downtown property owners, business owners, preservationists, city and county government, and the Heritage Foundation of Williamson County, TN – the Downtown Franklin Association has helped create one of the nation’s Main Street success stories.

Now, Downtown Franklin boasts an award-winning Main Street, a stunning collection of Victorian buildings and a host of accolades. It continues to earn national recognition as an authentic, eclectic place that offers something for everyone in an atmosphere that reminds locals and visitors alike of a simpler time in our history – a place where community matters.

“This Main Street success story would not have been possible without the local stakeholders that sacrificed, donated, volunteered, and advocated for its intentional economic growth and development while preserving its historic charm.  We hope the residents of Williamson County will feel the warmth and appreciation the merchants have for them by enjoying a special experience downtown this coming Valentine’s Day,” states Heidi Hood.

photo cred: Kris Rae

Williamson County residents can show their ID at checkout (designated locations only) on Valentine’s Day to receive showers of love from the local small businesses listed below that appreciate them so much. View the destinations offering specials for residents on February 14th below!

DFA Valentine’s Offers for Williamson County Residents: 

  1. Avec Moi – Serving mimosas from 12-5pm
  2. Franklin Bakehouse – 10% OFF Baked Goods
  3. Blue Flowers – 20% OFF w/Code VDAYDFA (online or in store)
  4. CTGrace Boutique – 30% OFF Storewide
  5. Denise Carolyn – 15% OFF Storewide
  6. Fork of the South – $3 OFF Any Milkshake
  7. Franklin Skin Studio – 20% Off Any Glo2Facial, Chemical Peel or Dermaplane Facial
  8. Heylee B’s  – Code LOVE 20% OFF One Item (online or in store)
  9. Hester and Cook – 15% OFF Entire Purchase
  10. JONDIE – 10% OFF PLUS Gift w/Purchase
  11. Kelly Spalding Designs – 30% OFF Any 1 Item
  12. Kilwins Franklin – 10% OFF a Pound of Chocolate Covered Long-Stemmed Strawberries
  13. McGavock’s Coffee & Provisions – “Latte Love” 50% off any regular sized Latte
  14. Mimi & Dottie – 10% OFF PLUS Gift w/Purchase
  15. ONYX + ALABASTER – Receive 20% Any One Item with Code OALOVE (Valid Feb 1 – 14: some exclusions apply)
  16. Optique Franklin – 25% off glasses and frames when not used with insurance
  17. POSH Boutique – 15% OFF Entire Purchase
  18. Purple Butterfly – 15% Storewide (Including On Sale Items), PLUS Mimosas & Treats
  19. Sweet CeCe’s – Buy 1 Sweet Cup, Get 1 FREE
  20. Sweethaven – Free XOXO sprinkles
  21. The Coffee House – Buy 1 Latte, Get 1 FREE
  22. The Franklin Theatre – 2 FREE Drinks + Popcorn for the Valentine’s Show AND 10% OFF Tickets at the Box Office (excluding Feb 14th tickets)
  23. The Heirloom Shop – 15% OFF
  24. The Juice Bar  – Buy 1 Juice, Get 1 Juice 50% OFF
  25. Triple Crown Bakery – Buy 1 Decorated Heart Cookie, Get One FREE for Your Sweetheart
  26. Twine Graphics-Retail – 25% OFF Storewide
  27. Vinnie Louise – 20% OFF
  28. Whitney’s Cookies – Free Mini Chocolate Chip Cookie Samples
  29. WILDER – 20% OFF Entire Purchase
  30. Zolo’s Italian Restaurant – 10% OFF Bottle of Wine
  31. Zula & Mac – 20% OFF Any Regular Priced Item


Locals can also catch the Five Points Franklin “Sweetheart Market” on February 13th from 4-7pm at 100 5th Ave North (behind Starbucks) leading into “Local Love” on Valentine’s Day!  Shop for gifts and dine with the food trucks while enjoying vendors with flowers, sweets, jewelry, art, and locally made goods along with activities for the kids. See you there!